Strap in for the sweetest drive of your life. Race your candy kart through Sugar Rush and to the top of the lists! In Wreck-It Ralph: Sugar Rush Speedway, take your place on the starting line! Walt Disney Pictures is ramping up the nostalgic marketing for its new video games comedy "Wreck-It Ralph" with fake classic ads for its fake classic games. This time, we go on a virtual time trip back to the heyday of the 1990s video game arcade.
The newest ad is for a fake game called "Sugar Rush Speedway," a candy coated driving game in the style of Super Mario Kart that serves as the game world for Vanellope von Schweetz, the super sweet and super annoying girl voiced by Sarah Silverman.
The marketing team behind Disney's newest animated epic really have gone out of their way to make it look like a good ol' fashioned video game commercial. It not only features fake footage from the game (or real footage for a limited edition driving game, we hope, if the real Fix-It Felix Jr. arcade cabinet is any indication) but also shots of real kids playing the actual game for an extra bit of authenticity.
You have to be fast and sweet to become the best candy racer.